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"How Much Can I Make?" (13th Edition)

Book Information: 

The single most important task for a prospective franchisee is to prepare a realistic cash flow statement that accurately reflects the economic potential of that business. "How Much Can I Make?" is an invaluable "insider's guide" that details the historical sales, expense, and/or profit data on actual franchise operations, as provided by the franchisors themselves. 77 financial performance representations in their entirety are included in this exhaustive study.

Whether you plan to purchase a franchise or start your own business, these actual performance statistics will ensure that you have a realistic starting point in determining how much you can expect to make in a similar business.

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About Rob Bond

Rob Bond's picture

Public Profile

Rob Bond is a leading national authority on the franchise industry. As the founder and president of Source Book Publications, located in Oakland, California, his sole focus for the past 20 years has been the dissemination of timely and in-depth information on franchising through books, websites and databases. Source Book Publications currently maintains six websites and publishes eight books on franchising, including Bond's Franchise Guide, considered by many to be the "industry bible. He publishes, a site that provides information on franchise brands for franchise investors. Bond created the National Minority Franchising Initiative and the website.

Since receiving his MBA from Stanford Business School, Bond has worked in several Fortune 100 companies, real estate development and consulting. As an author, lecturer and consultant, he is regarded as one of the franchise industry's most knowledgeable and widely-quoted spokespersons. He can be reached at

Area of Interest
Managing a Franchise Network