Marketing, branding and loyalty development
Papa John’s has bet big to team up with retired basketball great Shaquille O’Neal, hoping the deal will help smooth the road ahead after the company’s recent rough ride. But there is no assurance that the outcome will be a winner.
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Dairy Queen will be celebrating its own Free Cone Day on the first day of spring, Wednesday, March 20, when it will be giving away free small soft serve cones, followed up from March 21-31 with $.50 cones to those who use its mobile app.
Dunkin' is dropping "Donuts" from its name, but not from its menu. The company is adopting its trimmed-down name in a big way starting in January. The change is hardly surprising—the company has been slowly moving in that direction for 12 years, beginning with ads that featured the catchphrase, "America Runs on Dunkin'."
Founded in 1948, the company's name change signifies an important update for the chain and a better reflection of its present core business of beverages, particularly coffee.
Papa John's, distancing itself from founder and former CEO John Schnatter, has a new commercial that foregoes the longtime practice of featuring Schnatter and instead stars franchisees and staffers from all over the world.
How often do those of us on the 'zee side get to see franchisees in a commercial put out by a franchisor? Enjoy!
Photo: screenshot of Papa John's video commercial
The $5 footlong was a hit with penny-pinching customers, but many Subway franchisees were finding that they couldn't make money on the deal. The franchisor, on the other hand, collecting its royalties on the gross sales of its franchisees rather than their net profit, made money whether or not they did. After franchisees forcefully aired their complaints, the franchisor has backed off.
Subway franchisees will no longer be required to sell the $5 footlong after a franchisee revolt broke out earlier in the year.