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Log In / Register | May 24, 2018

McDonald's in the Midst of Rapidly Expanding Its Delivery Service

After trying out meal deliveries in a few Florida locations, McDonald's has decided that the new service plays well to its strengths and weaknesses, seeing it as the wave of the future. Yesterday it announced a major expansion of its delivery service into over 2,000 units, with another major surge taking place during June.

McDonald’s Corp. announced another expansion of its delivery service through UberEats into more than 2,000 locations around the country on Wednesday, and said it plans to have delivery in 3,500 locations by the end of June. 

The expansion is part of the company’s rapid adoption of a service that it believes will increase check average and make the company more desirable to younger consumers who want their food brought to them. 

“We see significant potential” in delivery, McDonald’s CEO Steve Easterbrook said at the Bernstein Strategic Decisions Conference on Wednesday. “We’re encouraged by the early results.” — Jonathan Maze, Nation's Restaurant News

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