California Concept Opens Franchise in Dulles Airport

City Wok, a Palm Desert, California company, leap frogs to a Dulles Airport unit. In an ideal situation, a franchisor tries to develop its network in wheel and spoke configuration, facilitating efficient support and optimal use of marketing dollars. Looking more closely at it, there is justification.

Stuart Davis, chief executive and founder of the Palm Desert City Wok restaurant, called from one of the nation's busiest airports to say the business he began to offer as a franchise last year has opened a new store in a terminal serving travelers who fly from coast to coast.  The franchisee is Hakan Ilhan, an East Coast entrepreneur. - MyDesert.com

The franchisee is not a newbie. He has other franchised successes. He is also not thinly capitalized. He also has protected space. It’s an airport.

If he doesn’t alienate his semi captive patronage one any of the ways one does that with an airport unit, he will probably do well. And if he doesn’t become the rogue franchisee from hell, like the guy to whom McDonalds once sold all of Paris metro without a multiunit development requirement, he may end up expanding his holdings in City Wok, a fresh Asian concept famous in southern California. He has the experience to do it.

Is this a case model for investing in franchises that have no local presence and nothing between you and the franchisor but three thousand miles of space? Certainly not. But it is a great story for the books.

The Internet story garnered comments showing how astute we Americans are about geography. While almost one third of us cannot locate London, England on a map, at least some of us think Dulles Airport is in Texas. Fortunately there will be sufficient Asian traffic through Dulles to provide intelligent and informed clientele for this unit.

Dulles Fort Worth Airport?

The Internet story garnered comments showing how astute we Americans are about geography. While almost one third of us cannot locate London, England on a map, at least some of us think Dulles Airport is in Texas. - Richard Solomon

This fish gets no respect at all. No respect indeed. I commented to Richard about this article in an email. Skimming through the article quickly, my dulled brain somehow filtered Dulles as Dallas. Besides, all those land locked airports, whether they be in Texas or D.C., look the same to my fish eyes.

This is an interesting story though. Thank you, Richard.

Dulles aint Dallas. The travellers through Dulles tend to be

of a different stripe from those going to/through Dallas.

Do you know the difference between Dallas and a container of yogurt? The yogurt has an active culture.

Two Airport Markets

and as long as you have a decent product they are relatively captive markets.  Rents are sometimes a concern depending on the franchisee financial model.

The second market comes from the infrastructure that supports any major airport.  HUGE!  Take a drive around the 'back streets' of an airport.  Mind boggling$