New Website Brings Franchise Lawyers and Franchise Info Together?
Can a "One Size Fits All" website be the new 'best thing' for franchising?
"Responding to the growing demand for reliable online franchise information and resources, the site works as a comprehensive primer on converting a business into a franchise, working as a franchisor, or becoming a franchisee. In addition, it aims to match visitors with attorneys specializing in franchise law who can assist them in navigating the legal steps involved with their business and expansion." - PRWeb
However, material such as that below may make franchisees question the validity of some of the information this new site provides:
". . .The advantage of buying into a franchise is that the buyer gets to become part of an already successful formula, with an established brand name, instead of taking the time and effort of trying to build their own business from scratch. This puts them at a considerable advantage, as statistically franchises have a much higher rate of success than new businesses because of their built-in formula for success and existing base of customers.
However, there are still risks involved with franchising, such as if other franchises within your brand fail to perform they can sully the reputation of the entire franchise chain. Your franchise may only be as strong as its weakest link, and if the franchisor does not carefully choose and monitor his franchisee’s units, you could be adversely affected by someone else's lack of quality control or poor business management skills. It’s always best to do your homework before ever becoming involved with a franchise opportunity, or before franchise development of your own business, to make sure that the franchising formula is right for you." - MyFranchiseLaw
Statements such as ". . .statistically franchises have a much higher rate of success than new businesses. . ." have been discredited by several government studies and commentary only blaming franchisees for the failure (a typical franchisor tactic) possibly raises the question: Who is the ultimate authority of this site and what is the origin of this information?