Lucille Roberts' Franchises for Sale

Another name has thrown its hat into the ring of the already overcrowded 'women's only' fitness market.  Lucille Roberts Fitness for Women has announced its intention to sell franchises to "qualified applicants".  With over 30 years experience building a network of corporate owned physical fitness facilities, management believes it has a "successful business model for franchise operators" to expand the brand nationally.

While offering single site and multiple site franchise packages, Lucille Roberts is also offering  "conversions for already existing health centers".

In addition, the Real Estate Development Department will research population density and assist in choosing a location that will prove to be successful.  PR Web

Franchised sites will require 6500 to 8000 sq. ft. of space.   Capital costs will likely vary depending on location with build out costs being the great unknown.  However, with intial fees and "other factors", Lucille Roberts says help with "An estimate of the cost-of-opening will be available before a lease is signed."  (after the franchise contract is signed)

Lucille Roberts has a 30 year history with over 45 corporate owned sites to draw historical data.  With all these years and corporate information to draw on and using the additional costs a franchisee will incur in the purchase and build out of a site, should Lucille Roberts show how long it would have taken its own sites (especially its newer ones) to become profitable (and by how much) for potential franchisees to get a truer picture of this "proven, and successful business model"?

I've been going to LR for

I've been going to LR for over 10 years. I like their approach to fitness. Looks like something my husband (retired firefighter) and I might look at.

whatever u do

Don't do anything that will put hubby's retirement at risk.  Get a job in a gym for 6 months to learn something of the business.  Cost you less than a franchise fee.  Don't be stampeded into rushing to get into a "ground floor opportunity".

Great advice!

Granville is spot on, while Oldsaw is vapid.

Re: The "advice" is only half correct

What makes you so fearful of truthful disclosure?  Unable to argue facts, you think (I use that term lightly) you win arguments by attacking the person - not the argument itself.  Lucille Roberts has 45 corporate owned centers.  THIRTY YEARS of historical data - data that strengthened their own belief that they can select the best "demographic" (think they are picking information out of thin air, guest, or perhaps using the knowledge developed through their historical data).

They know their numbers.  Why not let people know?  Why does "transparency" scare you so much?  Why hide the data when it is obviously readily available to the franchisor?

Working inside a "site" will tell you if you like doing the job - NOT whether the system is profitable (unless the site owner is willing to open their books).  The more books open within a system the greater the "truth of success" within that system. 

You are in favor of ridding franchising of the frauds, aren't you guest?


your comment...You are in favor of ridding franchising of the frauds, aren't you guest?
No one would be left!

FDD Violations

1.  The FDD violation would likely be for item 8 - if the disclosure of operating costs post sale is different than what was in the FDD.

2.  The franchisor is in the business of renting its intellectual property or trademarks.  Does Lucille Roberts have any trademarks or service marks, or have they all lapsed.  Check here to find out:

In every aspect of human relationships truthful disclosure is an

oxymoron. I recall that as a young man I was admonished to consider vetting young women by looking carefully at their parents. What was represented in the "marry our daughter" FDD rarely measured up to the "look at her folks" due diligence exercise.

We need to start with recognizing that none of us tells "the truth" about ourselves. Like Jack Nicholson said "You can't handle the truth".

Exit Price

And Richard, was the exit price a measure of liquidated damages?