Krono IINC employs Francorp’s strategic expertise to expand its franchise presence in the Indian market
Established in 2002, Krono iinc is a Mumbai based company specializing in providing local marketing solutions. The company has established itself as the fore runner in its area of operations and provides end-to-end innovative marketing solutions primarily for lead generation purpose for SMEs. With a vision to help SME segment with lead generation, the company plans to expand its footprint across all major Indian cities, through franchising route by hiring Francorp’s expertise. Francorp is a part of Franchise India Group, which is Asia’s largest integrated Franchise and Retail Solutions Company that specializes in providing innovative solutions to its global clientele.
Indiaboasts of nearly 35mn SMBs whose marketing need essentially is lead generation. To serve this purpose, they need a marketing program which is highly localized, cost effective & accurate. Detailing the business Manoj Rathi, Founder and CEO of Krono iinc says "If a retailer wants to convey his daily offers, promotional campaigns etc. to the localities where he is located, the only effective way could be SMS, Email, Digital Marketing because newspaper or TV ad will cost much more. There is likely to be a presence of local companies doing individual activities such as SMS blast, but there is an acute paucity of a specialist company in this space, who has competency or wherewithal to offer a complete local marketing solution. Aiming to capitalize on this perceived gap, Krono iinc offers a wide range of local end-to-end marketing solutions with database support, response collection & MIS, at amazingly economical cost.
Commenting upon this association, Mr. Gaurav Marya, Managing Director, Francorp, said, “I’m delighted to work with Krono iinc for its ambitious expansion program.The local marketing solutions segment in India is projected to grow at a robust pace in the next decade, considering the growth, expansion & diversified needs of the burgeoning Indian SMBs. This presents a unique opportunity for potential investors who are looking at joining an established brand.With an extensive array of qualitative and customized marketing solutions available, which are imperative for modern SMBs to compete & grow in a crowded marketplace, Krono offers a great opportunity to tie-up with the most trusted name in this industry. Francorpwill assist Krono iincin establishing feasibility of the concept; propose a sustainable business model for future, positioning, financial assessment of the franchise business, franchisee profiling, potential market & roll out strategy.”
Since its inception in 1976, Francorp has been the unsurpassed leader of the Franchise Consulting Industry globally. Over the years, Francorp based out of Chicago, has assisted companies in virtually every market segment with its patented processes and unmatched expertise. The clients include companies like Bridgestone, XEROX, Shell Oil, Hallmark Cards, Encyclopaedia Britannica, Mad Science Group, Pollo Camperio, Ace Hardware, BP, Fruehauf, and Gant, to name a few. In India, Francorp has associated with Franchise India Holdings Ltd. and has coalesced in an experience of 42 years.
About Franchise India
Franchise India is Asia’s largest integrated franchise solution company since 1999, with an absolute authority on Franchising, Licensing, Retailing, Real estate and Marketing. The Company has consulted for several major brands over these years like HCL, MGF, Quality Walls, Tata, Gitanjali, HSBC, Levis, JK Tyres, Lakme, D’damas, Adidas, Euro Kidz, The Apollo Clinic, Chhabra 555, Kidzee, Motilal Oswal, Rosebys, Next, Welhome and more, through media, advisory and exhibitions.
With its strategically formed divisions, Franchise India has created its own niche as the pioneers of the Franchise Industry and a small business authority.