Francorp rolls out Sporty beaNs franchise models at fro 2010 Indore making a positive impact on kids’ future
Francorp, world’s largest franchise consulting company, began its operations in India early last year being a part of Franchise India Group, Asia’s largest integrated franchise and retail solutions company. Being unscathed by the recession last year, Francorp proved to be a leader in franchise consulting in the domestic market by consulting over 120 brands in a short span of one year, offering a comprehensive development of the franchise programs by providing feasibility studies, strategic planning, operations, legal and franchise marketing consultancy.
Marketing the opportunities to right investors is most critical in the business of franchise expansion. Thus, the roll outs should be even more prominent through credible mediums. Capitalizing on the upcoming FRO series in Indore happening from August 21st – 22nd ‘10 at Hotel Sayaji, Francorp is all set to roll out its client’s franchise model, which is not only an innovative concept but also belongs to one of the most potential industries in the franchise sector – namely Sporty Beans. FRO comprises of franchise expositions, knowledge forums and multiple networking opportunities forming an ideal platform for serious business visitors to discover a variety of unique business concepts showcasing Indian & International innovative Franchising & Retail ideas.
Pune based Sporty Beans has formally launched its franchise business model for its unique sports based program for preschool and primary school kids, at the FRO Indore show. Sporty Beans is the pioneer in the arena of sports program that introduces kids in the age group of 2.5 to 8 years, to a wide range of sports, through exciting, fun filled and structured programs. Aiming to develop the overall personality of Indian kids in an all-round way, Sporty Beans’ program introduces the kid to 8-ball based sports namely Soccer, Golf, Basketball, Baseball, Tennis, Cricket, Hockey and Volleyball. Sporty Beans portfolio encompasses various activities such as Multi Sport Activity, Single Sport Clinics, Holiday Camps, Cheerleading; Theme based activities and Sports Merchandise for Kids. Taught in a caring, safe & fun filled environment with a maximum of 18 kids per class, Sporty Beans aims to make a kid’s first introduction to sports exciting and memorable. Apart from physical improvements, this program also nurtures critical life skills, such as coordination, team-spirit, self-confidence, competitiveness and sportsmanship values. Sporty Beans novel program can be offered at preschools, daycare facilities, elementary schools, and parks/recreation departments; however the franchise is required to setup a center. Sporty Beans currently runs 1 centre and are in the process of taking admissions for its 2nd centre. In a small time span, Sporty Beans has achieved an enrollment of 80 students at their current centre & expect to hit 150 by year end.
According to Mr. Suchint Joshi, Director – Sporty Beans, “Today the majority of a kid’s free time is spent playing video games, watching TV or playing with other kids in parks in an unorganized way. Besides this, the formal introduction of a kid to sports, through enrollment in various sports and athletics academies is possible only at the age of 8-9 years. Currently, there is an acute paucity of organized programs for kids that focuses on creatively engaging them and imbibes them the basic of sports. Hence, there is an enormous scope for bringing in a new concept that is fun, gives a constructive engagement & is a significant value addition for kids. For a Franchisee, Sporty Beans is a low investment and high return business model. Sporty Beans is looking forward to signing up 50 centers in the next two years, each with average enrollment strength of 40-60 kids. There could be 2 broad categories of target Franchisee: 1. Husband-wife who have the passion for Sports, are fitness enthusiast & love to spend their time with kids, and 2. Existing pre-school having the requisite space.”
Sporty Beans entrusted Francorp to develop a sustainable model and growth plan for the proposed business format. Commenting upon this association, Mr. Gaurav Marya, Managing Director, Francorp, said, “In India, the formal education programs develop only a limited no. of qualities and skill-sets in the kid. Hence there is a need for various activity-based programs that target overall development of kid’s physical, mental and social skills. Sporty Beans’ sports based program gradually introduces the kid to organized sports activity during his formative years, for his all-round development. Francorp has successfully assisted Sporty Beans in developing the right franchise format & identifying the target markets as part of roll-out strategy.”
Commenting on this occasion, Ms. Venus Barak, Vice President, Francorp, said “Franchising lies at the core of expansion for branded businesses. Today new businesses are adapting and responding to current and future market trends and needs, I am happy to express our delight to have worked for Sport Beans, who represent innovative, entertaining & interactive education. The strategies for our clients are built keeping the franchisee entrepreneurial skills and the brand ideology at centre. Indore is a high prospect market representing the broader eastern region and I am looking forward for an effective launch of our clients.”
Total Indian franchise market estimates at US$7.2 billion and is poised to reach at an astounding US$20 billion by 2013, growing at the rate of 38% per annum in India. With franchising catching becoming the most viable business option, investors look for low-risk and high-return business models securing long term profitability. Providing strategic planning, legal, operations and marketing consultancy, Francorp is the first and only firm to offer comprehensive franchise consulting and development services under one roof.
Since its inception in 1976, Francorp has been the unsurpassed leader of the Franchise Consulting Industry globally. Over the years, Francorp based out of Chicago, has assisted companies in virtually every market segment with its patented processes and unmatched expertise. The clients include companies like Bridgestone, XEROX, Shell Oil, Hallmark Cards, Encyclopaedia Britannica, Mad Science Group, Pollo Camperio, Ace Hardware, BP, Fruehauf, and Gant, to name a few. In India, Francorp has associated with Franchise India Holdings Ltd. and has coalesced in an experience of 42 years.
About Franchise India
Franchise India is Asia’s largest integrated franchise solution company since 1999, with an absolute authority on Franchising, Licensing, Retailing, Real estate and Marketing. The company has consulted several major brands over these years like HCL, MGF, Quality Walls, Tata, Gitanjali, HSBC, Levis, JK Tyres, Lakme, D’damas, Adidas, Euro Kidz, The Apollo Clinic, Chhabra 555, Kidzee, Motilal Oswal, Rosebys, Next, Welhome and more, through media, advisory and exhibitions. With its strategically formed divisions, Franchise India has created its own niche as the pioneers of franchise industry and a small business authority.