Lima expands its International Footprint: Appoints License India as Indian Partner
License India is a part of Asia’s leading franchise solution company, Franchise , with over 11 years of experience and established networks across different industries. License India will be tasked with creating educational and networking opportunities for the licensing industry as well as promoting the Indian market to the LIMA membership globally.
Mr. Charles Riotto, President of LIMA, comments: “We are very excited to appoint License India as our representative in the country, to build awareness of licensing as a way of expanding and extending brands and businesses. Rapid economic growth in India makes it an attractive destination for global players, offering unparalleled business opportunities. Licensing is a very important model for operating globally, and thus with License India, our efforts would be focused around developing the industry in the region."
By teaming up with LIMA, License India will have the opportunity to offer improved training and services to their local licensing community, both encouraging new members to join the association and also increasing best practice and professionalism across the board. At the same time, existing members of LIMA will now have an official link to representatives within this emerging market.
License India excels in the licensing space with its strategic and knowledge based verticals – Publication, Portal and Events. Being a well known licensing media service company, License India publishes India’s leading licensing publication, Branding Licensing, has a portal www.licenseindia.com and conducts extensive multicity licensing shows, Brand Licensing & Merchandising Shows. The upcoming flagship show, Brand Licensing India 2010 will be held on 11th & 12th December, 2010 in New Delhi and is India’s largest licensing event comprising an exhibition, awards and workshops.
Gaurav Marya, President of Franchise India, will be the main representative in the country and said, ”India is set to be one of the biggest consumer markets in the world and with demand for brands growing ever larger, brand licensing is an attractive solution to companies. We are very happy to represent LIMA in India, as now we have a bigger role to play. LIMA in India would not only focus on building awareness of the concept of licensing, but will also liaise with Indian government bodies, authorities and agencies for multiple issues and concerns pertaining to licensing like IP protection, infringements and so on.”
Licensing in India is a budding industry with fashion and entertainment licensing already well established. Character licensing sales were estimated at $100 million in 2009 and sports licensing is the fastest growing category. Not only will the partnership help to develop this industry domestically but will spread knowledge about the opportunities in India amongst the global LIMA membership. It is estimated that in the next 2-3 years, some 40 per cent of the major global licensing players will want to enter this market and LIMA is hoping to play a significant role.
Charles Riotto, President of LIMA, comments, “One of our key roles is to help our members do business internationally. In particular, we have identified the BRIC countries...Brazil, Russia/Eastern Europe, India and China… as being of high strategic importance to our members. These are markets with amazing potential. By encouraging mutually advantageous relationships with representatives in these countries, we are helping to open up these opportunities and support the growth of emerging licensing communities.”