McDonald's Menu Discounts Give Rise to Franchisee Anxiety
McDonald's corporate focus on discounted menu items to bring in more traffic appears to be sitting poorly among some franchisees.
A survey by Janney Capital Markets released this week found that a sampling of 25 U.S. franchisees who collectively operate 180 McDonald's restaurants on average rated their relations with the company below their historic levels. Janney said some complained about excessive coupons and discounts. [NPR]
When asked to rate the level of discounting in 2013 on a 1-to-10 scale in which a rating of 5 represented the historical average level and 10 represented the highest level possible, the operators' gave an average response of 8.32. [Mark Brandau, Nation's Restaurant News]