Arby's Picks Successor CMO to Terminated Russ Klein
Arby's has picked Rob Lynch as its CMO, finally filling the shoes of the terminated Russ Klein.
Klein and his handpicked marketing agency, Crispin Porter were both let go after Arby's lackluster performance in 2012. Klein and Crispin were central actors behind the failed $1 doublecheeseburger fiasco at Burger King in 2010.
Read details at Nation's Restaurant News