McDonald’s Lawsuit is Part of a Major Strategy. Where Will it End?

This article from New York Newsday sheds light on reports regarding lawsuits and protests against McDonald’s franchisees, corporate operated locations and McDonald's corporation.

Organizers of the fast-food protests for higher pay on Tuesday shifted their attention to another issue: "wage theft.” Protesters planned to rally outside McDonald's restaurants in cities including Boston, Chicago, Los Angeles and Miami to call attention to the denial of overtime pay and other violations they say deprive workers of the money they're owed.

 The franchised quick service restaurant and home care sector are appealing targets for unions

The actions are part of an ongoing campaign by union organizers to build public support for pay of $15 an hour. The Service Employees International Union has been providing financial and organizational backing for the push, which began in late 2012. Since then, a series of protests around the country has captured national media attention and served as a backdrop for President Obama's call to raise the federal minimum wage.

 Would expect that the protesters were not McDonald's franchisee employees

On Tuesday, organizers said rallies were planned for about 30 cities, but the size of the turnout wasn't clear. In New York, roughly 50 protesters streamed into a McDonald's across the street from the Empire State Building, surprising customers. They chanted for a few minutes before being kicked out by police.New York City public advocate Letitia James voiced her support while standing next to a protester dressed as Ronald McDonald in handcuffs.

"It's hard enough for fast-food workers to survive in this economy," James said. She is planning to introduce legislation to establish a hotline to report "wage theft."

In a statement, the National Restaurant Association called the demonstrations "orchestrated union PR events where the vast majority of participants are activists and paid demonstrators."

The demonstrations are a follow-up to lawsuits filed last week in three states on behalf of workers, who said they had their wages stolen by McDonald's and its franchisees.