Graeter’s Ice Cream Buys Out Last Franchisee
Founded in 1870 by Louis Charles Graeter and his wife Anna, fourth-generation-owned Graeter’s Ice Cream Co. has completed the purchase of 11 locations from its last remaining franchisee, Tedesco LLC. Cincinnati, Ohio-based Graeter’s has over 54 units in Kentucky, Indiana, Illinois, Ohio and Pennsylvania.
CEO Rich Graeter told me [Hannah McCartney, data editor, Cincinnati Business Courier] the buyback was for one simple reason: "Nobody can run a store with your name on it as well as you do."
"We decided several years ago that franchising wasn't our future," Graeter said. "Franchising is all about fast growth, all about finances, and we're more about controlling our own brand."
"We want to gradually grow and expand our footprint. Slow and steady, that's what we're about."
Photo by Don Sniegowski