Why Apps Are Crucial for QSRs
Americans have exponentially increased the time they spend on food and drink apps. QSR owners must provide a first-class mobile strategy or risk being left behind as a relic of the past by their competitors who do.
Unlike some past sales levers, like mail-in coupons, this one [apps] isn’t sliding backward. “We’ve seen [quick-service restaurants] such as Starbucks, Dunkin’, Burger King, and McDonalds leverage mobile strategically to reach and engage their customers through the device they always have on them: their smartphone,” says Lexi Sydow, senior market insights manager at App Annie. “Ultimately, shoppers are on mobile—Americans spent 140 percent more time in food and drink apps in 2018 than two years prior.”
...“They are turning to mobile for the ease, simplicity and on-the-go benefits for both having more pleasant, relevant and customizable in-store and online experiences, and to be the bridge between their physical and digital worlds,” Sydow says. —Danny Klein, QSR