Papa John’s Shaq Deal Not an Easy Win

Papa John’s has bet big to team up with retired basketball great Shaquille O’Neal, hoping the deal will help smooth the road ahead after the company’s recent rough ride. But there is no assurance that the outcome will be a winner.

There aren't many products Shaq hasn't been willing to lend his name to since retiring from the National Basketball Association, with USA Today saying he's endorsed over 50 products and companies, earning himself the nickname The King of Endorsements.

Yet among those are numerous examples where lending his name couldn't prevent the decline, including:

•     Radio Shack, which still went bankrupt despite rebranding itself as The Shack. —Rich Duprey, The Motley Fool