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Private Label unleashed

Major brands haven't seen anything yet!
Private label brand market share in Europe and the UK is double Australia's rates
When a large brand winges about my company developing more and more private label brands I ask them why should I stop?
Are they going to offer more coop or a discount to equalize the margins... the answer is usually "No" - so why am I lining their profits?
Big brands in Australia need to grow-up.