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Papa Murphy's, Evolve or Else

Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food has been driving top line growth and bottom line profits in every sector of foodservice retail for 11 years. Papa Murphy’s has excelled within the niche and is setting the stage to drive incremental sales and profits.

The pizza brand has elected to evolve with the world’s largest retail marketing company Amazon.  Dan Harmon, Papa Murphy’s senior vice president of operations, stated that they are “testing delivery at seven restaurants in the Portland, Oregon and Seattle areas with Amazon Restaurants."  

Papa Murphy’s is a perennial winner of the customer choice Brand Metric Survey.

Harmon went on to explain, “One of our top priorities for 2017 is to become even more convenient for our customers, and adding delivery is a way to help accomplish that objective. ….We anticipate delivery being a win for our customers and a win for our franchise owners as we refine the implementation with this test.” 

The test with the marketing giant Amazon is not exclusive as Papa Murphy’s is also in talks with other third-party providers to expand the service to other restaurants. This test is designed to learn how to integrate delivery into Papa Murphy’s daily operations and how the cost structure works with franchisees and customers. 

Jean Birch, Papa Murphy’s interim CEO, said, “Partnering with Amazon Restaurants makes us even more convenient for our customers. …Our product is uniquely suited for delivery because, unlike a cooked pizza, it arrives fresh for customers to bake easily at home when it fits their schedule.”

Amazon Prime customers are the first to be able to use Papa Murphy’s delivery service either through one of the company’s mobile apps or on its website. Users can place orders with participating restaurants and track the status of their delivery.

Gus Lopez, general manager of Amazon Restaurants stated, “We are excited to add a beloved brand to our growing selection of restaurant options for Prime members in Portland and Seattle. The service offers Papa Murphy’s the chance to leverage Amazon’s technological expertise in last-mile delivery to get food delivered to customers’ doorsteps in one hour or less.” 

If success does leave clues, and it does, delivery of pizza is a clue that will work for Papa Murphy’s. Amazon Prime is a excellent marketing tool for any foodservice retailer to have in their marketing tool kit. 

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About Steven Johnson

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Do you know who your competitors are today?  Do you know what they are selling? Do you know what your customers think of their food?  No? Well, maybe it's time to get a Grocerant Scorecard completed by the Grocerant Guru.

Steven Johnson is Grocerant Guru at Tacoma, WA based Foodservice Solutions® and a recognized food industry thought leader. Johnson excels at vertical brand and product positioning, marketing strategy and business development specifically identifying, quantifying and qualifying niche opportunity for global foodservice related activity.  He can help place new products in non-traditional channels of distribution.

 With an emphasis in grocerant niche, his focus has been on better for you food that is fresh or prepared ready-2-eat and heat-N-eat.  He developed and implemented of the 5 P’s for food marketing for all retail foodservice companies, including chain drugstores, grocery stores, QSR’s and particularly C-store clients.

 During the past 15 years he has developed over 7.5 billion Dollars in avenues of new business revenue for clients and companies. His experience has focused primarily on C-level sales and brand  building opportunity with industry leading international companies including: The Procter & Gamble Company, Papa John’s International, Minnesota Mining & Manufacturing, Chi Chi’s, TGI Fridays, Fuddruckers,, Technomic, The Hartman Group.

 Prior to Foodservice Solutions, Johnson worked for the US Department of the Navy, where he led the development of Parcheesi’s Pizza Pasta Plus for global roll out and implementation including the development of the first dockside mobile pizza kitchen for use by the US Navy during the first Gulf War.

Johnson holds a Master’s of Science in Food Marketing degree with distinction from Saint Joseph’s University and a Bachelor of Art degree from the University of San Francisco. He is a member of Beta Gamma Sigma, the International Business School Honor Society.  Johnson has received numerous awards including 3 EMMEY; Awarded by 3M for “Outside the box” thinking and team leadership. Food Marketing Award; Awarded by Saint Joseph’s University, Outstanding Service Award issued by the Boy Scouts of America.

Don't get trapped doing what you have always done. Position your company with the evolving consumer. Interested in learning how Foodservice Solutions 5P's of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? That's simple, call for Outside Eyes call the Grocerant Guru. Email Steve at: or visit: for more information. Visit us at, or tweet Steve at

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