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Papa Murphy's Leads Consumer Ranking

Ready-2-eat and heat-N-eat fresh prepared food is the hallmark of the grocerant niche.  Technomic conducted an extensive in-depth study / survey for its Consumer Restaurant Brand Metrics online database.The consumer feedback is based on ongoing data collection and compiled from a nationally representative sample of more than 80,000 annual consumer restaurant visits and found that consumers rank GROCERANT NICHE leader Papa Murphy’s Number One.

Regular readers of this blog know we have highlighted Papa Murphy’s time and time again. However in this quality study by Technomic of 80,000 visits covering 115 branded restaurants Papa Murphy’s is number one.  There can be no doubt that the attributes driving the success of the ready-2-eat and heat-N-eat grocerant niche are top of mind for consumers.

Legacy restaurant chains need to be mindful that grocery stores, c-stores and chain drug stores are all engaging testing grocerant niche products. I can proudly state we are helping lead the way. Nothing could be more flattering than to have a company like Technomic edify our work.  I thank them.

You can receive a complimentary copy of the Consumer Restaurant Brand Metrics report direct from Technomic: Darren Tristano  dtristano@technomic.com or Patrick Noone  pnoone@technomic.com

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About Steven Johnson

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Public Profile

Do you know who your competitors are today?  Do you know what they are selling? Do you know what your customers think of their food?  No? Well, maybe it's time to get a Grocerant Scorecard completed by the Grocerant Guru.

Steven Johnson is Grocerant Guru at Tacoma, WA based Foodservice Solutions® and a recognized food industry thought leader. Johnson excels at vertical brand and product positioning, marketing strategy and business development specifically identifying, quantifying and qualifying niche opportunity for global foodservice related activity.  He can help place new products in non-traditional channels of distribution.

 With an emphasis in grocerant niche, his focus has been on better for you food that is fresh or prepared ready-2-eat and heat-N-eat.  He developed and implemented of the 5 P’s for food marketing for all retail foodservice companies, including chain drugstores, grocery stores, QSR’s and particularly C-store clients.

 During the past 15 years he has developed over 7.5 billion Dollars in avenues of new business revenue for clients and companies. His experience has focused primarily on C-level sales and brand  building opportunity with industry leading international companies including: The Procter & Gamble Company, Papa John’s International, Minnesota Mining & Manufacturing, Chi Chi’s, TGI Fridays, Fuddruckers,  Food.com, Technomic, The Hartman Group.

 Prior to Foodservice Solutions, Johnson worked for the US Department of the Navy, where he led the development of Parcheesi’s Pizza Pasta Plus for global roll out and implementation including the development of the first dockside mobile pizza kitchen for use by the US Navy during the first Gulf War.

Johnson holds a Master’s of Science in Food Marketing degree with distinction from Saint Joseph’s University and a Bachelor of Art degree from the University of San Francisco. He is a member of Beta Gamma Sigma, the International Business School Honor Society.  Johnson has received numerous awards including 3 EMMEY; Awarded by 3M for “Outside the box” thinking and team leadership. Food Marketing Award; Awarded by Saint Joseph’s University, Outstanding Service Award issued by the Boy Scouts of America.

Don't get trapped doing what you have always done. Position your company with the evolving consumer. Interested in learning how Foodservice Solutions 5P's of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? That's simple, call for Outside Eyes call the Grocerant Guru. Email Steve at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information. Visit us at Facebook.com/Grocerant, Linkedin.com/in/grocerant or tweet Steve at twitter.com/@grocerant.

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