Don launched the news site Blue MauMau in the Fall of 2005 after franchise buyers and owners told him that they felt that it was almost impossible to make wise investments since they felt they were being shoveled propaganda and sales spin from business news, disclosures and franchise experts.
Why is this news site called Blue MauMau? It's metaphorical. Blue MauMau is a South Pacific fish that gathers in schools for protection from sharks and other predators. In an industry that has many impediments to knowing truth at the franchise level, Don created a platform that franchisees from all brands and ilks could use to network together to inform both themselves and reporters about their businesses and industry. In the past that function has been left largely to the franchisor. I'll still reach out to franchisors, but I do so wanting straightforward answers for our readers—franchisees. This news site aims to continually improve at being "the franchise owner's most trusted news source."