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SBA Features 3 Learning Opportunities to Boost Your Bottom Line

In an email today, the SBA invites small business owners to participate in webinars on 1) enhancing their ability to think outside the box and 2) finding out why direct mail marketing still works. It also offers 3) an introduction to exporting, a 30-minute online tutorial. 

SCORE LIVE Webinar: Inspire Innovation in Your Small Business
May 31, 2018 1:00 p.m. ET/10:00 a.m. PT

Do you know why your company struggles with innovation? What obstacles stifle your creativity? How can you develop your next product or sell your next service? During this webinar, award-winning inventor, entrepreneur and author Lon Safko will show you how to get creative and inspire innovative thinking to make your small business thrive.

You will learn:

  • How your brain functions (or doesn’t)
  • Demonstrations of your brain’s difficulty to be creative
  • Examples of exercises like “random association” that teach your brain to generate new ideas
  • How to overcome obstacles and excel at creativity everyday
  • Become your own “Innovation Thought Leader!”


SCORE Live Webinar: Why Direct Mail Marketing Still Works 
May 29, 2018 1:00 p.m. ET/10:00 a.m. PT

Data from the U.S. Postal service showed that 98 percent of people check their mail daily. During this webinar, SCORE will talk about how to integrate direct mail in your marketing mix to get the best bang for your buck!

You will learn: 

  • Why mail is still an effective advertising medium 
  • The myths of using mail
  • How to create an effective mail campaign
  • How to integrate physical postal mail into your digital marketing strategies
  • FREE innovative automation tools to simplify your direct mail marketing


Explore Exporting with the SBA

May is World Trade Month. The SBA offers an introduction to exporting course that takes a mere 30 minutes.

Even small businesses can get into exporting with guidance. Learn how to get started during a free webinar series presented by multiple federal agencies for World Trade Month in May.  

Learn More

Take Your Business Global - An Introduction to Exporting 

This course is intended to be a guide for small businesses to help determine if exporting, as a business strategy, makes sense and whether the basic ingredients for export readiness are in place.

Launch the Course


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