Bovine-like Visitors of Chick-fil-A to Receive Free Chicken

ATLANTA—Chick-fil-A proclaims that Tuesday, July 14 is its 11th annual Cow Appreciation Day. Visitors who dress as a cow will eat free at Chick-fil-A's more than 1,900 restaurants nationwide.

The company announced that restaurant visitors "who aren't too 'chicken' and are willing to dress completely as a cow" will receive a free Chick-fil-A meal, whether it is breakfast, lunch or dinner time. The free meal for costume wearers will include an entrée of choice, a side item and a beverage. For those who come partially dressed in cow attire, such as a cow-spotted purse, hat or other accessory, Chick-fil-A will award a complimentary entrée.

Customers can visit to see cow costume ideas and tips, as well as download cow spots, headbands and other bovine-themed accessories. The company asks fans to post pictures of their costumes on social media channels, while using hashtag #CowAppreciationDay.

"Cow Appreciation Day is the one day where it's okay to dress 'udderly' crazy and get rewarded for it," said Jon Bridges, Chick-fil-A's senior vice president and chief marketing officer. "The event also affords our guests the chance to explore our newer, healthier menu options, such as our Grilled Chicken Sandwich or Grilled Nuggets, or our classic Chicken Sandwiches and Chicken Nuggets. Customers have the choice of our entire menu as a reward for dressing like a cow for the occasion."

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