Salad Dressing Catches Wave of Restaurant Delivery Boom


Restaurant delivery sales grew by 20 percent over the last five years, says a major research group. The NPD Group argues that this delivery boom has sparked a boomlet in portion-control salad dressing, which is considered a delivery order staple.

Portion-control salad dressing shipped by broadline foodservice distributors to commercial restaurants increased by 17 percent in the year ending June 2018 compared to same period year ago, reports the researcher.

Not surprisingly portion-control salad dressing had its highest gains through the quick service restaurant channel, which represents over 80 percent of foodservice delivery orders.  Gallons of portion-control salad dressing shipped to quick service outlets increased to 26 million gallons in 2017, driven by gains at large quick service chains.

“Portion-control salad dressing is one example of the categories benefiting from the foodservice delivery boom,” says Annie Roberts, vice president, SupplyTrack, The NPD Group. “Packaging for delivery is critical, which is why we’re showing growth in portion-control packaging.”

Ranch-homestyle and ranch-buttermilk are among the two most popular dressing flavors and both grew by double-digits, as did Vinaigrette-balsamic and Caesar. By label type, operator and manufacturer labels represent the largest share of portion-control salad dressing shipped, with operator label providing the steepest growth of the two. Additionally, some brands offering portion-control salad dressing realized double-digit gains in gallons shipped.

Profile picture for user BMM Staff