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Tim Hortons President Working to Improve Franchisee Relations

Tim Hortons truck
photo by scazon at flickr.com

Alex Macedo, president of Tim Hortons, has been traveling Canada over the last few days, meeting with franchisees in an attempt to improve the company's relationship with them. It appears that those contacts do not include talks with the Great White North Franchisee Association (GWNFA), an independent association representing Tim Hortons franchisees. The company has been consistently ignoring it since its inception last year.

“We do have a dissident group of franchisees that have been very vocal and exposed some of the business issues that any franchisee or any franchisee relationship has to a wider public and I don’t think that is good for anyone,” Macedo admitted on a call from Calgary, where he had just wrapped a meeting with franchisees.

He said he has spoken to members represented by GWNFA in his visits to Toronto, Montreal and Halifax and will encounter even more of them in Vancouver this week. The meetings are usually arranged at large hotels and include an evening reception and four-hour discussion that Macedo says is drawing attendance rates around 100 per cent.

The GWNFA has backed class-action lawsuits filed by franchisees over the company’s alleged improper use of a $700 million national advertising fund. — Tara Deschamps, The Canadian Press, via The Globe and Mail

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