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Is Tom Brady and NE Patriots vs. the NFL a Typical Franchisor Power Play?

The battle between New England Patriots QB Tom Brady and the NFL is reminiscence to me of a struggle that is played out everyday in Franchising. The management team of the NFL (franchisor) is flexing their muscles to prove that they are more powerful than any one player/team (franchisee).

The real tug of war is between Commissioner Roger Goodell and the NFL Players Association, and Tom Brady and the New England Patriots are the scapegoat.

The NFL has virtually no evidence other than hearsay.  They are conjuring a case to discredit one of the best quarterbacks ever to play the game as well as embarrass the New England Patriots who have become perennial winners.

All this seems to me, a New England Patriot and Tom Brady fan, as well as an experienced franchisee/franchisor relationship advocate, as a typical occurrence in franchising.  The franchisor is “punishing” a franchisee (New England Patriots owner Robert Kraft) merely because the NFL feels the owners gave away too much in the last collective bargaining agreement with the players association. New England Patriot Franchise Owner Robert Kraft help broker that agreement.

Hopefully, the judge who will hear the case tomorrow in New York will see thru the thinly veiled attempt by NFL Commissioner Roger Goodell to discredit Tom Brady and the New England Patriots Franchise Owner Robert Kraft.  

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About Jim Coen

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Franchise Specialist

With over 30 years of franchise, marketing, and entrepreneurial experience, Jim Coen is a franchise expert. Who can help prospective franchisees, private equity investors, franchisees, multi-unit franchisees, and stockholders, evaluate franchise business models and Franchise Disclosure Documents (FDD). Jim is not an attorney his specialty is analyzing the franchise business model for all stakeholders.

In May 2014 Jim was named the Interim Executive Director of The Planet Fitness Independent Franchisee Association (PFIFA) he finished in that capacity on October 31, 2014.

From September 2013 to November 2014, Jim served as the Executive Director of the Maine Franchise Owners Association (MFOA), this Maven served in that capacity on a part-time basis. This Maven is now a Member of the Board of Directors.

From April 1, 2008 thru November 2012 this Maven served as President of the Dunkin’ Donuts Independent Franchise Owners (DDIFO). DDIFO represents franchisees that own and operate over 2600 Dunkin’ Donuts shops in the US.

Jim served as the Vice Chairman of the Coalition of Franchisee Associations (CFA), from 2009 – 2011. As Vice-Chairman, Jim worked with the Fair Franchising Committee to develop the Universal Franchisee Bill of Rights (UFBOR).

From 2006 thru 2008, Jim was the Executive Director and Board Member of the New England Franchise Association (NEFA). NEFA is a franchise trade group that brings franchise executives, area developers, and vendors together to share ideas and best practices.

Prior to that Jim sold and trained franchisees at Supercoups, a direct mail company based in MA that is similar to Val Pak. Jim became VP of Sales for the largest Super Coups franchisee based in the Boston area.


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Franchise Consultant