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Jim Coen's picture

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About Me

Jim was born and raised in the Boston, MA, area and graduated Newton High School in 1972.

Jim went to Northeastern University and started his own buiness in 1975 as part of the Cooperative Education program. Jim created a jewelry importer and wholesale distribution company. This business allowed Jim travel the world and the country buying and selling silver and gold jewelry. The business in 1980 through VR Business Brokers in 19080 and Jim decided to give business brokerage a try.

Thats when he was introduced to franchising through VR Business Brokers. He married his wife Helen in 1980 and had two daughters and a son-in-law. And of course a rescue dog that is named Suzie.


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Franchise Consultant

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Franchise Specialist

With over 30 years of franchise, marketing, and entrepreneurial experience, Jim Coen is a franchise expert. Who can help prospective franchisees, private equity investors, franchisees, multi-unit franchisees, and stockholders, evaluate franchise business models and Franchise Disclosure Documents (FDD). Jim is not an attorney his specialty is analyzing the franchise business model for all stakeholders.

In May 2014 Jim was named the Interim Executive Director of The Planet Fitness Independent Franchisee Association (PFIFA) he finished in that capacity on October 31, 2014.

From September 2013 to November 2014, Jim served as the Executive Director of the Maine Franchise Owners Association (MFOA), this Maven served in that capacity on a part-time basis. This Maven is now a Member of the Board of Directors.

From April 1, 2008 thru November 2012 this Maven served as President of the Dunkin’ Donuts Independent Franchise Owners (DDIFO). DDIFO represents franchisees that own and operate over 2600 Dunkin’ Donuts shops in the US.

Jim served as the Vice Chairman of the Coalition of Franchisee Associations (CFA), from 2009 – 2011. As Vice-Chairman, Jim worked with the Fair Franchising Committee to develop the Universal Franchisee Bill of Rights (UFBOR).

From 2006 thru 2008, Jim was the Executive Director and Board Member of the New England Franchise Association (NEFA). NEFA is a franchise trade group that brings franchise executives, area developers, and vendors together to share ideas and best practices.

Prior to that Jim sold and trained franchisees at Supercoups, a direct mail company based in MA that is similar to Val Pak. Jim became VP of Sales for the largest Super Coups franchisee based in the Boston area.



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12 years 7 weeks
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